Vivian. Real estate agent based in Vancouver.
Marketing In a Pandemic
To keep up with the rapid changes COVID-19 is having on the economy and housing market, Vivian and her company decided to go towards online marketing to sell her listings and reach new potential clients. SocialStatista created marketing strategy that had the focus of finding high quality leads, and qualified clients and help them stay consistent with the new marketing strategy. Our main aim was to reach high-intent paying clients and making it easy for them to find and purchase their dream home.
In The Details
The company focus was on one property only that's worth over $2,500,000, the marketing strategy was focusing on reaching wealthy audiences that could afford this investment. We increased their online reach locally and all around Canada targeting specific locations that had the largest millionaire population, the main target was to sell this property.
Opulent, Seductive and meticulously detailed – this east Vancouver home is a prized find. A masterpiece in every way and with a very unique layout, this house boasts a 360° sweeping views of Vancouver.
It was important to give our marketing strategy several goals. By outlining several target cost variations that allowed us to reach the right audience.
Within the first few days, our strategy got results for as cheap as $8 cost per lead generating over +80 wealthy leads, in a short period of time. Shortly after that the property was sold.